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World-wide campaign in August 2014:
We are pleased to inform you that the Governing Body. . .
For example, all qualified publishers will be able to serve as auxiliary pioneers in August with either a 30-hour or 50-hour requirement. All publishers and families are encouraged to begin making plans now to have a full share in the ministry during the month of August!
It's holiday season and for sure there is a big drop in hours in July. So, why not make the sheep feel special by having their names announced from the platform!
A typical familiarization process. Soon, the sheeple will not see an announcement of that sort of importance at all.
Going one way with this - and that is down.